ALICIA MAYLE

I am a senior manager of digital communications strategy with more than four years of experience working with B2B and B2C industries for healthcare, addiction treatment, engineering, law, and more throughout the United States, Canada, and the United Kingdom.

Education

2012 - 2016 • West Virginia University Bachelor of Science in Journalism

Experience

March 2021 - Current, American Academy of Audiology • Senior Manager of Digital Communications Strategy

• Assist Vice President of Communications and Membership with the management of the Academy’s overall digital communication strategies including web-related updates, content performance analysis and recommended optimization plans, communication strategies, social media strategies, public awareness initiatives, and more

• Create, update, and manage content on the Academy’s websites through the appropriate content management system (CMS)

• Assist in developing detailed digital communication and public relation strategies that build on strategies currently deployed by the Academy

• Manage the integration of technology systems that integrate with Academy websites

• Project lead for Find an Audiologist initiative - encouraging members to update their dashboard to increase visibility, providing search engine optimization for website pages and directory

• Coordinate with senior director of membership on university brand awareness initiative - AuD Link Program

• Coordinate with senior director of membership on renewal communications

• Coordinate with senior director of membership on job center, HEARCareers, performance

June 2020 - March 2021, Communications Manager

• Assisted digital content manager with designing and updating website pages

• Assisted digital content manager with merging three websites into one and one other website to a different platform - providing a holistic approach to content including search engine optimization (June 2020 - February 2021)

• Provided data-driven conversations for email marketing and organic and paid social media

• Project lead for Find an Audiologist initiative - encouraging members to update their dashboard to increase visibility, providing search engine optimization for website pages and directory

• Coordinated with senior director of membership on university brand awareness initiative - AuD Link Program

• Coordinated with senior director of membership on renewal communications

• Coordinated with senior director of membership on job center, HEARCareers, performance

2016 - 2020, InnerAction Media • Content Coordinator

• Developed for and implemented content strategy across all digital platforms for clients

• Developed content and utilized strategic keywords for search engine optimization purposes

• Utilized clients’ content strategy to manage social media strategy across all digital platforms

• Utilized yearly digital media and social budget to generate revenue

• Maintained online presence, brand advocacy, and community outreach

• Developed monthly analytical reports for marketing campaigns 

• Designed social media graphics

• Made light website updates to client websites

2019 - Present, Freelance • Content Writer & Editor, Market Researcher

• Wrote optimized LinkedIn Bios

• Wrote in-depth website pages and blog articles

• Executed in-depth research per project

• Produced marketing reports based on research

• Worked with YouTube channels (4+ million subscribers) to develop optimized about pages

Core Skills

• Email marketing

• Coding (HTML, CSS)

• Content development

• Content management

• Digital marketing strategy

• Search engine optimization 

• Social media strategy

• Website analytics