WV Caring is a leading hospice care provider in West Virginia. I have worked with this client since 2018 on content and social media strategy. After deploying a marketing strategy in 2018, there was an 89 percent page views increase. Their traffic sources experienced a year-over-year increase: 76% organic traffic increase, 102% direct traffic increase, 529% social media traffic increase, and 315% referral traffic increase.

After a targeted social media campaign, this client experienced a year-over-year increase: a 1,306% increase in social media reach, a 3,689% increase in link clicks, a 7,805% increase in user impressions, and 6,075% increase in engagement.

In 2019, I worked with my previous employer to re-develop and organize the structure and content of the website. There was an increase in organic and social media traffic: 7% organic traffic increase and 98% social media traffic increase.

After a targeted social media campaign, this client experienced a year-over-year increase: 63% increase in social media reach, 147% increase in link clicks, 113% increase in user impressions, and 402% increase in engagement.

The Dermatology Center for Skin Health, PLLC is a dermatological provider in West Virginia that blends dermatology and art.

This client had already been providing top-notch dermatologic care to the community; they were looking for tactics to increase their new patient census.

Due to the fact that their original website was built on a professional medical platform, it was outdated and was performing poorly when it came to capturing essential information for individuals who were looking for more education, but not yet ready to purchase.

I had the opportunity to work with a team to provide this client with a fresh brand, a new website and social media strategy built for driving traffic and generating leads.

Within the first year, 347 new leads were generated, with a 10% lead to new patient conversion rate. I have had the opportunity to drive an initial 8,000 website visitor increase within one month through a content and social media strategy based on their marketing objectives. I have been able to track this traffic performance for two years, and have seen an additional 20 percent increase. 

Lee Reger Builds, Inc is a premier design-build commercial contractor in West Virginia. This client’s website was fully re-built, re-designed, and fresh content that reflected their brand and voice was written. Additionally, this client didn’t feature any testimonials or case studies that could attest to their quality work.

Now, Lee Reger Builds, Inc has an up-to-date website that drives traffic. Due to the fact that minimal traffic was coming to the original website, and this client was not actively marketing, after the site re-launched they experienced a 100% increase in referral traffic, 5,888% increase in organic traffic, 4,000% increase in direct traffic and a 14,000% increase in social media traffic.

Framework Recovery is an addiction treatment program located in Huntington Beach, California. This program provides an intensive outpatient program, partial hospitalization program, outpatient treatment, and a sober living home component.

This client was a start-up program. Due to the fact that this was a start-up, our team recommended building their website around foundational content that provided a unique insight into differences between their program and others in the area.

InnerAction Media is a marketing agency, located in Morgantown, West Virginia. This agency works is many B2B and B2C industries, including addiction program consulting, healthcare, engineering, law, food and beverage, addiction treatment, and more.

Providence Recovery is an addiction treatment program located in Craig, Colorado. This program provides intensive outpatient treatment, medication assisted treatment, individual and group counseling and a sober living home component.

As this client was a start-up, their marketing strategy began with foundational content, and slowly transformed into more target content that provided answers to issues their community faced such as previously needing to go out of state to find treatment, and competing with another national provider with a similar name.

Frequently Asked Questions about ACL Reconstruction

In 2014, Dr. Micucci, an orthopedic surgeon at Mountainstate Orthopedic Associates  (MOA), wrote a white paper discussing research conducted by him and three other physicians on anterior cruciate ligament (ACL) reconstruction. In this paper, he also documented their methods of construction and the outcomes. 

Over the years, our orthopedic surgeons have received some frequently asked questions about ACL reconstruction, including: 

1. What is the difference between ACL, posterior cruciate ligament (PCL) and (medial collateral ligament (MCL) injuries?

2. What is ACL reconstruction surgery? 

3. Who is a candidate for ACL reconstruction?

Peer Recovery Coaching: Mentorship in Monitoring

Once a person suffering from addiction has gone through treatment, he or she may need additional after-care treatment in the form of monitoring services. Monitoring services can help a person in recovery develop positive family relationships, transition into a supportive living environment like a sober living home, foster accountability and more.

At Ascension, we believe mentorship within a monitoring program can increase the chances of an individual’s lifelong sobriety. Continue reading to learn about these services and hear from our Peer Recovery Coaches (PRCs) and mentees.

When is it Time to Contact WV Caring for End-of-Life Care

At WV Caring, we believe contacting a hospice and palliative care provider for end-of-life services earlier rather than later can aid patients with advanced illnesses in spending quality time with their family, as well as provide an essential understanding of their wishes. 

Often, we are asked, “when is it time to contact WV Caring for end-of-life care services?” The simple answer is any time someone is diagnosed with a serious illness or disease. It’s never too early to look at and understand hospice or palliative care options.

Learn more about the signs that a patient needs hospice or palliative care, what WV Caring can do to help and if you haven’t already--how to start of the end-of-life care conversation.

Combating Mental Health Effects Brought on by COVID-19

During the coronavirus (COVID-19) pandemic, medical professionals have called for the community to go into social isolation and practice social distancing. Additionally, Colorado Governor Jared Polis ordered Coloradans to stay at home on March 26, 2020. As addiction treatment professionals, we have to wonder how this will mentally affect people. 

Sadly, there isn’t a lot of research out there about the mental health effects of COVID-19. However, the good news, information is updated daily about this crisis, and the Center for Disease Control (CDC) recognizes that this pandemic and social isolation are potential causes of increased stress. It can be especially difficult for those who have mental health conditions including problems with substance use. Besides increased stress, according to the National Alliance on Mental Illness, it can also cause anxiety, obsession and loneliness. 

So, what can you do right now to keep a healthy mindset during the COVID-19 crisis? The Providence Recovery team has great tips for you to protect your mental health.

Keeping Your Child’s Teeth Healthy During COVID-19

During the Coronavirus (COVID-19) pandemic, it can be challenging to encourage your child to maintain healthy oral habits. Since dentists aren’t as easily accessible right now, it’s essential that you keep your and your child’s teeth healthy. 

Learn how to maintain your child’s healthy smile with some simple tricks that even our dentists put into play at their house!

Choosing the Wrong Countertop Fabricator in West Virginia can Cause You Frustration

Imagine this-you have searched high and low for inspiration on your new countertops and possibly even a full kitchen remodel. You’ve found the color scheme you want, new hardware to give your old cabinetry a quick update and most importantly, you’ve decided what material and color you are looking for when it comes to the investment you are making for your countertops. Now, all you need to do it find a countertop fabricator and installer who has exactly what you want.

At Bad Lizard, we believe it is crucial to put in the extra time to find a countertop fabricator that can match your needs and wants. Why so? 

If you pick a countertop supplier without doing any research or asking questions about their experience, it will cause undue stress and frustration at a time that is supposed to be exciting.

Continue reading to learn more about why it’s essential to do your due diligence when researching, along with the top questions we think you should ask your potential countertop supplier.

Guidebook to CoolSculpting

Are you an individual looking for a non-surgical procedure to get rid of the extra fat you can’t shake even after exercising and eating healthy? CoolSculpting may be for you. Read on to learn more about this procedure:

1. What is CoolSculpting?

2. How Much Does CoolSculpting Cost?

3. What Areas Of My Body Can Have The CoolSculpting Procedure?

4. Am I A Candidate?

5. How Does CoolSculpting Work? Where Does All Of The Fat Go?

6. When Will I See The Results?

7. Will I Need Supplements?

8. What Can I Expect On My First Visit and Treatment Day?

9. Will The CoolSculpting Procedure Hurt Or Have Side Effects?

10. What Should I Do After My Procedure/s?

Guidebook to Oral Health

The Landing Dental Spa accommodates all of its patients with full-service cosmetic and family dentistry. Located in Morgantown, West Virginia, our relaxing environment is sure to calm and soothe you as you are adequately treated. Our services range from dental exams, cleanings and teeth whitening to cosmetic procedures like Botox and dermal fillers to dental emergencies, gum disease treatment, root canals and more.

A person’s tooth is structured in two parts: the crown, which is covered with enamel and the root, which is embedded in the jaw. Then, there is the makeup of the tooth, including:

• Enamel: the hard shell layer on the crown. It is the hardest substance on the body.

• Dentine: the substance that makes up the majority of the tooth. If the enamel is lost, your teeth can become sensitive.

• Pulp: extends between the crown and the tip of the root and is the soft tissue that contains blood and nerve supply to the tooth.

• Cementum: a layer of bone-like tissue that covers the root.